Rich Enterprises, Inc. Bi-Weekly Newsletter
Learn more Building Your Sales Pipeline, Motivating Your Sales Team

Rich Enterprises, Inc. provides our small to mid sized clients with qualified leads and new sales appointments through our cold calling and telemarketing services. Our goal is to help our clients expand their business by locating new prospects and customers.

This newsletter is designed to keep our clients informed of new developments within our industry, new legal requirements, company and staff updates, and new marketing techniques that may enhance their sales. Should you have any questions, please do not hesitate to contact us any time.  

Quick Tips for Motivating Your Inside Sales Team
By: Tracy Rumsey (staff)

Sales people are generally competitive by nature and each has something that drives them to be a success. As a manager of a sales team, we need to determine what motivates your sales team. What makes them tick?  Here are few quick tips:

1. Recognition.  This is something that might seem old fashioned, but everyone likes to know they are doing a good job. Always make a point to recognize excellent performance. Announce their accomplishments in the company newsletter. Take a few minutes to send thank you cards-after all their performance is a reflection of your company.

2. Involvement in the company. Many sales people like to be involved in ongoing sales and progress of their company. Allow them to give their input-2 cents worth if you will, often they can make a significant difference in the company.

3. Training. Offer ongoing training sessions. This can be a weekly team meeting, webinars with new sales tactics or lunch meetings that everyone can share tricks and tips of the trade. It can benefit the team greatly to remind them they are part of a team.  Your team will stay motivated if they have the tools needed to do their job. This can be training, equipment, or moral support.

4. Incentives.  The last tip for motivation would be incentives. You can give cash, gift certificates to special restaurants, gas cards or family events such as day passes to a local waterpark for a job well done.

The best tip for motivation is getting to know your sales team, their family life and the degree of professionalism.  If you want your sales team to be successful in their jobs, you must make them feel they are an important part of your company.

Using promotional products to increase sales and name recognition
By: KC Govens (staff)

When you are in business, your number one priority job is to promote your business and the product or service that you would like to introduce to your client base.

Advertising is an important tool when you think about promotion of your business. You have to find your niche...and then you start to setup some sort of ad campaign. There are several ways you can start...but if you are like most small businesses, budget is always a concern. I like to start with marketing activities that do not cost to much. You want to build recognition for your company name, your logo, if needed, and what you have to offer to your customers.

One method for marketing is promotional products. Below are a few examples of promotional items to promote your new business:

1. Advertising on restaurant place mats or create advertising fliers.

2. Use Match Book Covers....advertise your business to a captive audience-use them as a giveaway...contact Hotels or Condos and leave them at the
front desk or in the lobby area.

3. local Super Markets ....Talk to store mgr see if you can leave your advertisement with every checkout stand or on their bulletin board so customers may use impulse buying while they are paying for their food or while they are shopping.

4. T-shirts..You can contact local high school counselors or coaches offering t-shirts as prizes for winning school events. Donate T-shirts for choir members, track team ,softball team etc. Each should contain a logo or advertisement for your business. Or you can supply free baseball style caps each containing
your company Logo.

5. Sponsor a little league sports team.....buy the teams uniforms and have an advertisement on the back of the uniforms. This way you will create a good image for your business while also being a role model for the local youth in your community.

6. Create a Website or a Blog......most are inexpensive or are totally free to get started. These vehicles can be used to promote your product and services 24 hrs a day so you can make sales when you are doing other things. Use an email signature advertising your website with every email you send out.

7. Hats, Mugs, Shirts, Ink Pens, Pencils ...rulers and more! are also good inexpensive ways to use promotional items to increase company recognition.
This helps to create more sales ....just create or go to an event that has a lot of people attending and hand out your promotional items- this will start to make your presence known in your community.

With hard work and staying focused and yes, a little luck you will be on your way to being a successful business owner with strong promotion.   Remember, all marketing efforts should match you, your business, and your target market.

About Rich Enterprises

Rich Enterprises, Inc. was founded in 1999 on the premise that businesses must not only maintain, but must always seek new revenues and opportunities in order to succeed.

We certainly look forward to answering your questions and meeting your outsourcing needs. We are proud to be an active member of our local Chamber of Commerce and professional business associations.

Rich Enterprises, Inc. has been honored by the Kansas Department of Commerce as the 2007 Women Owned Business of Year - Service Industry Firm. In August of 2004, Rich Enterprises, Inc. was certified as a Women Owned Business Enterprise with the State of Kansas Department of Commerce.

Our primary website for cold calling services can be viewed at www.richworldwide.com. In 2004, Rich Enterprises, Inc. also established www.richcrm.com to handle customer service calls or warm calls.

Our sales team is anxious to provide information about products, pricing, and answer your questions. Rich Enterprises, Inc. is responsible for a wide range of sales outsourcing services and looks forward to creating a sales solution and program that best suits your needs.

Please feel free to contact us via any of the following methods:

Contact Information

email: customersupport@richworldwide.com

website: http://richworldwide.com  

phone: (620) 443-5247

Melissa Rich
Rich Enterprises, Inc.  

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Rich Enterprises, Inc.