Rich Enterprises, Inc. Bi-Weekly Newsletter
Learn more Building Your Sales Pipeline, Motivating Your Sales Team

Rich Enterprises, Inc. provides our small to mid sized clients with qualified leads and new sales appointments through our cold calling and telemarketing services. Our goal is to help our clients expand their business by locating new prospects and customers.

This newsletter is designed to keep our clients informed of new developments within our industry, new legal requirements, company and staff updates, and new marketing techniques that may enhance their sales. Should you have any questions, please do not hesitate to contact us any time.

Casual Comebacks for Common Objections
By: KC Govens(staff)

As I speak to sales prospects, I always remember that you only get one chance to make a first impression when telemarketing or cold calling. So as you talk to the gatekeeper strike up a good conversation and make her like you, that way she will not give you the run
around when it comes to speaking to the person you want to reach.

I call it riding the wave and it may feel like it.....as you are sent from the office manager to the controller and then to the executive assistant of the person you need to speak to that has decision making authority. Along the way, you may receive all kind of excuses why you can't speak with the correct person. I have highlighted a few below:

A. He is going into a meeting soon.

Answer: Sally I know he is busy. May I leave my number and he can call me sometime today, if not I will just call back tomorrow. Thank you.

B. I'm not interested now maybe you can get back to me.

Answer: Look Mr._____ I know you are skeptical.  Why don't we do this. Our Rep will be in your area this Thursday...Listen to what he has to say...If you like what he has to say we can move forward,...However
Mr.______If you do not like what our rep has to say; can we agree to just part as friends?  Is that okay with you?.

C. I am already working with someone.

Answer: Great! How is that working for you?..Wonderful.I was just asking if our rep could come out to meet you and give you some free information
on how we can help you.Or if you need to make some changes in the future our name will be fresh in your mind.

D. Can you just send me a Email?

Answer: Why don't I send information on our products to you via email and then we will have Harry follow-up with you to answer any questions you may have. Is this your current email address_______?

E. I do not want any high pressure salesman bothering me.

Answer: Our reps come out and do a free presentation because we would  love to work with you or even just get your feed back about what you are currently using and how it's working out for you.

F. I'm interested, How can you help me?

Answer: Our goal is to make you happy and what we will do is have our rep come out explain our program in more detail, so that you can pick the plan that works best for you. Would Tuesday at 10am be a good time or would Thursday at 10am be a better day?

Remember to take notes because closing a sale, generating a lead, or setting appointments is like putting a puzzle together;  every piece has its place.   It takes time. When a person says send a email or call me back this is the first step to building your sales pipeline of ways to contact these business prospects. Make each note in an organized fashion or in a calendar each day. Over time you will have built a nice size list of people to call. This is a good way of using that information to build a nice, steady stream of new business prospects.
Happy Dialing.....Aloha!

Direct Mail: Effective Technigues

 By: Brenda Wenzel (staff)

This article is Part 2 of a 3 part series.

Effective Direct Mail Techniques

In our last issue, we discussed why direct mail campaigns are still meaningful and cost-effective tools to target your customers and prospective clients. Direct mail pieces of different types can be used to reach your audience. However, your campaign will be most effective when you match your direct mail piece to your marketing campaign goals.

What are your marketing goals? Is your goal to introduce your product or service and become more well-known? Or, is your marketing goal to generate sales leads? Will your direct mail campaign stand-alone, or be part of a wider marketing effort?

If you are introducing your product or service, and building name recognition; direct mail works well as part of a larger public relations campaign. Direct mail pieces can play integral supporting roles in broad campaigns that target your audience in multiple ways. A direct mail campaign can also stand on its own merit. A stand-alone direct mail campaign works well if your goal is generating sales leads for an established product or service. Then, a direct mail campaign will certainly give you a solid "bang for your buck".

Regardless of the format and design choices you pick for your direct mail piece, remember the first rule of advertising - the "K.I.S.S. Principle"- and keep your piece simple. Also make your piece eye-pleasing with easy-to-read fonts and plenty of white space. Using those pictures that are "worth a thousand words", and giving "special offers" will help your direct mail piece stand out from the crowd. For extensive direct mail resources, visit the United States Postal Service's Web site at: http://www.usps.com/directmail/welcome.htm.

Effective direct mail techniques are so much more than the physical direct mail piece that ends up in your audience's mailboxes. Meshing your marketing goals with your direct mail campaign is integral to your direct mail campaign's success. This, along will an eye-catching piece will go far to support and build your business, and ultimately, your prospect and customer relationships.

About Rich Enterprises

Rich Enterprises, Inc. was founded in 1999 on the premise that businesses must not only maintain, but must always seek new revenues and opportunities in order to succeed.

We certainly look forward to answering your questions and meeting your outsourcing needs. We are proud to be an active member of our local Chamber of Commerce and professional business associations.

Rich Enterprises, Inc. has been honored by the Kansas Department of Commerce as the 2007 Women Owned Business of Year - Service Industry Firm. In August of 2004, Rich Enterprises, Inc. was certified as a Women Owned Business Enterprise with the State of Kansas Department of Commerce.

Our primary website for cold calling services can be viewed at www.richworldwide.com. In 2004, Rich Enterprises, Inc. also established www.richcrm.com to handle customer service calls or warm calls.

Our sales team is anxious to provide information about products, pricing, and answer your questions. Rich Enterprises, Inc. is responsible for a wide range of sales outsourcing services and looks forward to creating a sales solution and program that best suits your needs.

Please feel free to contact us via any of the following methods:

Contact Information

email: customersupport@richworldwide.com

website: http://richworldwide.com  

phone: (620) 443-5247

Melissa Rich
Rich Enterprises, Inc.

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 Rich Enterprises, Inc.