Rich Enterprises, Inc. provides our small to mid sized clients with qualified leads and new sales appointments through our cold calling and telemarketing services. Our goal is to help our clients expand their business by locating new prospects and customers.

This newsletter is designed to keep our clients informed of new developments within our industry, new legal requirements, company and staff updates, and new marketing techniques that may enhance their sales. Should you have any questions, please do not hesitate to contact us any time.

KEEP YOUR EYE ON THE PRIZE WHILE TELEMARKETING 
By: KC Govens(staff)

If you are making b2b telemarketing calls, you have to be confident and focused - regardless of what is going on around you.   Here are a few simple steps for conducting successful cold calls:

1.Introduce yourself...let your personality shine through...Get The Secretary's name and strike up a good rapport with her. I usually would say that is a pretty name or that is the name of my cousin...

Use her name as you make conversation with her and remember to thank her for her help...the nicer you are the nicer she will be with you. This helps because if you treat her right nine times out of ten if she can't get you to the right person ...she will at least give you the correct contact person and she will tell you how to reach them.

2. I always make sure I ask a trigger question. Do you have any___________?  Make this question all about them and their business, make it seem as though if they say no, they are missing out on the benefits your offer and could produce for them,and make them just want to know more.

3. Try to make reference to a customer who you talked to and was successful in helping them...link it to your current conversation and explain how they were skeptical but eventually said yes. Explain what their need was and how you helped them.

4. Make a connection and build trust by listening to what they have to say after you ask the Trigger question. Sometimes they will tell you everything you need to know in normal conversation, so take notes while you are on the phone those notes will really come in handy.

In closing I would just like to say....I am a person who believes in bringing your A game to to work each and everyday. Remember that person on the other end of the line is your gateway to success. Treat them right and everything else will fall in place. Remember this is a numbers game, the more calls you make the more success you will experience on a daily basis. Good Luck....Aloha!

Direct Mail: Why Use?

 By: Brenda Wenzel (staff)

This article is Part 1 of a 3 part series.

Why Use Direct Mail to Connect With Customers and Prospects?

In the current age of electronic media - Web sites, emails, blogs, social networking, and all those other venues I didn't mention, direct mail is still an effective way to target your customers and prospective clients with pertinent messages.

If your direct mail campaigns have gone by the wayside due to budget constraints, printing or mailing costs, or other reasons, reconsidering direct mail, and using it in conjunction with a b2b telemarketing blitz, will still get you the most value for your marketing dollars. Even in a tough economy, direct mail is still a great way to have a conversation with your targeted audience. Direct mail can help you start a dialogue, continue a conversation or serve as a follow-up.

Direct mail pieces of many different types can be used to reach your audience. Whichever size, style or format you use for your mailing piece, it can be easily customized to suit your marketing efforts. From a quick and simple postcard, to a personalized letter, to an informational brochure - you can chose form different types of direct mail, depending on your marketing approach, and the outcome you desire with your targeted audience.

In addition, response from a direct mail campaign is more visible and can be more easily measured, compared to responses from Web sites, email and other electronic means. It's simple to count how many customers or prospects you targeted, the number of pieces you sent, and then evaluate the campaign's response rate. Eventually, you can easily and directly compare your direct direct mail campaign goals, to actual real-world sales and service results you achieved, and measure how effective your direct mail campaign really was.

Regardless of your service or product, if you haven't used direct mail recently to promote your business, revisit how direct mail can help you reach out to your customers or prospects in a personalized, meaningful and cost-effective way.

About Rich Enterprises

Rich Enterprises, Inc. was founded in 1999 on the premise that businesses must not only maintain, but must always seek new revenues and opportunities in order to succeed.

We certainly look forward to answering your questions and meeting your outsourcing needs. We are proud to be an active member of our local Chamber of Commerce and professional business associations.

Rich Enterprises, Inc. has been honored by the Kansas Department of Commerce as the 2007 Women Owned Business of Year - Service Industry Firm. In August of 2004, Rich Enterprises, Inc. was certified as a Women Owned Business Enterprise with the State of Kansas Department of Commerce.

Our primary website for cold calling services can be viewed at www.richworldwide.com. In 2004, Rich Enterprises, Inc. also established www.richcrm.com to handle customer service calls or warm calls.

Our sales team is anxious to provide information about products, pricing, and answer your questions. Rich Enterprises, Inc. is responsible for a wide range of sales outsourcing services and looks forward to creating a sales solution and program that best suits your needs.

Please feel free to contact us via any of the following methods:

Contact Information

email: customersupport@richworldwide.com

website: http://richworldwide.com  

phone: (620) 443-5247

Melissa Rich
Rich Enterprises, Inc.

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www.richworldwide.com

Rich Enterprises, Inc.